What makes your business stand out from the rest?

Emma Davidge • May 8, 2023

Why should I buy from You?? What is your UVP? (Unique Value Proposition)


Unique value proposition (UVP), also known as a unique selling proposition (USP), is a clear statement that describes the benefit of your offer, how you solve your customer's needs and what distinguishes you from the competition. Your unique value proposition should appear prominently on your landing page and in every marketing campaign. It is arguably the most important element of your overall marketing messaging.

 

A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. The UVP helps customers understand why the option you provide is right for them. When you include it in marketing materials and integrate it into your customer experience, it helps customers make a decision and, at times, helps them explain their decision to others. A well-articulated rationale can give them confidence in their purchase—and even help turn them into a brand advocate.


Ultimately, as a business owner, your UVP distinguishes your business’ offer from others.


To figure out your unique value proposition, you need to understand what you do well, what your customers want/need, and how you stand out. The following four-step process walks you through ascertaining these things and translating them into drafts of your UVP:


  1. List out your product's or service's benefits
  2. Research your customers
  3. Reasearch your competitors
  4. Write it and test it


List out your product/service' benefits - Make sure you understand what you do well. One way to do this is with a “FAB statement” exercise: features, advantages, benefits. List each of your product’s or service’s features, then for each one, list what the feature accomplishes (advantage) and why a potential customer would value that (benefit). 


For example, one FAB for a headphones brand might be:

  • Feature: cushioned ear pads
  • Advantage: more comfortable use 
  • Benefits: longer, more enjoyable listening sessions


Research you customers - Customer research helps you understand what your customers want and need. Start by doing market research on your target audience, and if you have existing customers, interview them about why they bought from you and what their pain points were. This can take the form of a buyer persona.


Research your competitors - Researching your competitors is an important part of crafting your UVP—it informs how your product can stand out. You may have found an incredible customer need, and a great product to fulfill it, but if another product’s benefits already fulfill that need in the same way, you’ll have a hard time succeeding.


As you research, aim to dig into at least three well-known competitors your customer would consider. For each, list its features and how they communicate them. When you’ve done that, look for gaps: What benefit does your product/service have that your competitors’ products/services don’t? This is your starting point for the next step.


Write it and test it - Once you’ve completed the three exercises above, you should have a clear sense of what you do well, what your customers want/need, and how you can stand out. Now, you can put it all together in a UVP statement.


Tell your customers what sets you apart from the rest........ What do you offer that your competitors don't?

"In order to be irreplacable

one must always be different."


Coco Chanel

Why Your Facebook Ads Aren’t Working (And How to Fix Them)

By Emma Davidge • January 19, 2026
If you’re running Facebook ads for your business and not seeing results, you’re not alone. Many business owners come to us after spending money on Meta ads with little to show for it. No enquiries, no bookings, no sales. The good news is this. Facebook advertising does work. It just needs to be done properly. Here are some of the most common reasons Facebook ads don’t perform and what you can do to fix them. You’re Boosting Posts Instead of Running Proper Facebook Ads Boosting posts is quick and easy, but it’s not the same as running a proper Facebook ad. Boosted posts offer limited targeting and very little control over performance. Fix it: Use Meta Ads Manager. This gives you access to better objectives, stronger targeting, and meaningful data. If your goal is leads, bookings, or website traffic, Ads Manager is essential. Your Targeting Is Off Trying to reach everyone usually means reaching no one. If your targeting is too broad, your ads won’t feel relevant. If it’s too narrow or random, Meta struggles to optimise delivery. Fix it: Get clear on your ideal customer. Location, age, interests, and behaviours all matter. The clearer your targeting, the easier it is for Meta to find the right people. Your Ad Isn’t Stopping the Scroll Facebook is a busy place. If your ad doesn’t grab attention quickly, it will be ignored. Fix it: Use strong visuals, clear messaging, and simple language. Focus on what your audience cares about and how you solve their problem. Real images and benefit-driven copy often perform best. You’re Asking for Too Much Too Soon Cold audiences rarely convert straight away. Asking someone to book or buy before they know your business often leads to poor performance. Fix it: Warm your audience first. Start with awareness or traffic campaigns, then retarget people who have engaged with your ads or website. This approach builds trust and improves results. You’re Tracking the Wrong Metrics Likes and comments can look good, but they don’t always reflect real business results. Fix it: Focus on clicks, enquiries, conversions, and cost per result. These are the numbers that actually show whether your ads are working. Final Thoughts If your Facebook ads aren’t working, it doesn’t mean Facebook advertising is a waste of money. In most cases, the strategy, setup, or targeting just needs adjusting. At Digital Pulse Media, we specialise in Facebook and Meta advertising for service-based businesses. We create campaigns that are strategic, cost-effective, and focused on real results. Get in touch today by CLICKING HERE.  “If you don't have time to do it right, when will you have time to do it again?” John Wooden

Create Scroll-Stopping Content That Works

By Emma Davidge • December 15, 2025
Your audience scrolls fast – really fast. You’ve got about three seconds to grab their attention before they move on. The right content doesn’t just get noticed, it gets remembered, shared, and acted on. Here’s how to make it happen: Hook Them Fast Your first few seconds are critical. Bold visuals, eye-catching colours, or a headline that sparks curiosity make people stop and look. Weak headlines get ignored. Strong ones get clicks and engagement. Strong headline example: • “Stop Wasting Money on Ads That Don’t Work – Here’s the Fix” Weak headline example: • “Advertising Tips for Your Business” See the difference? One creates curiosity and urgency, the other gets ignored. Give Value Quickly Keep content short, actionable, and relatable. Quick tips, mini-stories, or clear takeaways make your audience pause, swipe, and engage. Make Them Feel Something Content that triggers emotion – humour, surprise, nostalgia, or inspiration, is the content that sticks. People share it, save it, and remember it. Guide Their Next Step Once you’ve captured attention, tell your audience what to do next. Whether it’s “Save this post,” “Comment below,” or “Click to learn more,” make it simple and meaningful. Test, Learn, Repeat Experiment with formats – videos, carousels, Reels, or graphics. Track what works, refine your approach, and keep creating content that resonates. At Digital Pulse Media, we help brands create content that stops the scroll and drives results. If you’re ready to make your posts work harder, reach further, and actually get noticed, get in touch. Let’s make your content impossible to ignore.

How Much Should I Spend on Facebook Ads?: A Comprehensive Guide

By Emma Davidge • June 20, 2024
In today’s digital world, Facebook advertising is a powerful tool for businesses of all sizes. One of the most common questions we get from our clients is, “How much should I spend on Facebook ads?” The answer depends on your business goals, industry, and audience. In this guide, we’ll walk you through the key considerations to help you set the right budget for your campaigns. 1. Define Your Goals Before setting a budget, it’s crucial to be clear on what you want to achieve. Common goals include: Brand Awareness: Reach a large audience to increase visibility Lead Generation: Collect contact information from potential customers Sales and Conversions: Drive traffic to your website and encourage purchases Engagement: Increase likes, comments, and shares on your posts Each goal may require a different budget. For small businesses, we recommend a minimum of $3-$5 USD per day (approx. $5-$8 NZD), with $10-$20 NZD per day giving better results. Larger businesses, or businesses with a wider reach, will typically need a higher ad budget to achieve meaningful impact. 2. Understand Your Audience Your target audience affects your ad spend. Narrowing your audience to a specific demographic, interest, or behaviour, can make ads more effective but may increase costs. A broader audience can lower costs but may be less targeted. Use Facebook’s Audience Insights tool to find the right balance. 3. Consider Your Industry Some industries are more competitive than others, which can mean higher costs per click (CPC) or cost per thousand impressions (CPM). Highly competitive industries, like finance or insurance, often see higher ad costs compared to less competitive sectors. 4. Start Small and Scale If you’re new to Facebook advertising, start with a small budget. This lets you test ad creatives, audiences, and bidding strategies without a big financial commitment. Once you know what works, gradually increase your budget to scale successful campaigns. 5. Use Facebook’s Budgeting Tools Facebook offers several options to control your spend: Daily Budget: The average amount you’re willing to spend per day Lifetime Budget: The total amount for the entire duration of the campaign These tools help you stay in control and avoid overspending. 6. Monitor and Adjust Regular monitoring is key to a successful strategy. Check your ad performance and adjust your budget based on what’s working. Watch metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS). 7. Get Professional Help Facebook advertising can be complex, but you don’t have to figure it out alone. At Digital Pulse Media, we offer expert ad design and set-up services to help your campaigns succeed. We can help you: Create ad creatives that capture attention Target the right audience to maximise ROI Monitor and adjust campaigns for optimal performance With our expertise, you can focus on running your business while we handle the details of Facebook advertising. Summary Setting the right Facebook ad budget involves understanding your goals, audience, and industry. Start small, use Facebook’s budgeting tools, and keep monitoring performance. For small businesses, a minimum of $3-$5 USD per day (approx. $5-$8 NZD) is recommended, with $10-$20 NZD per day giving better results. Larger businesses, or those with a wider reach, will generally need a higher ad spend to see meaningful results. Professional help can make a huge difference. Contact Digital Pulse Media for expert ad design and set-up that drives results. "What you do, is worth the hype." Digital Pulse Media
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